Tuesday, December 31, 2019

How to Use the IRS Taxpayer Advocate Service to Get Tax Help

You may be able to get tax help from the​ Taxpayer Advocate Service, an independent organization within the Internal Revenue Service (IRS). It is charged with assisting taxpayers who are experiencing economic difficulty and need help resolving tax problems that have not been resolved through normal channels, or who believe that an IRS system or procedure is not working as it should. You may be eligible for assistance if: You are experiencing economic harm, financial difficulty, or significant cost (including fees for professional representation) for yourself, your family, or your business.You or your business is facing the threat of an immediate adverse action.You have experienced a delay of more than 30 days to resolve a tax issue or havent been able to get a response from the IRS after repeated attempts at contacting them.You have not received a response or resolution to your problem by the date promised by the IRS. The service is free, confidential, tailored to meet taxpayers needs, and available for businesses as well as individuals. There is at least one local taxpayer advocate in each state, the District of Columbia and Puerto Rico. Taxpayers can contact the Taxpayer Advocate Service by calling its toll-free line at 1-877-777-4778 or TTY/TTD 1-800-829-4059 to determine whether they are eligible for assistance. Taxpayers can also call or write to their local taxpayer advocate, whose phone number and address are listed in the local telephone directory and in Publication 1546 (.pdf), The Taxpayer Advocate Service of the IRS - How to Get Help With Unresolved Tax Problems. What to Expect from a Taxpayer Advocate If you qualify for the help of a taxpayer advocate, you will be assigned to one person. Youll get your advocates contact information including name, phone number, and employee number. The service is confidential, required by law to provide secure and independent communications separate from other IRS offices. However, with your permission, they will disclose information to other IRS employees to help resolve your problems. Your advocate will do an impartial review of your problem, giving your updates on their progress and timeframes for action. You can also expect to get advice on how you can prevent problems with your federal tax returns in the future. Some taxpayer advocate offices provide video conferencing and virtual help, depending on the state. Information You Will Need to Provide to the Taxpayer Advocate Be ready to provide your full identification and contact information, including social security number or employee identification number, name, address, phone number. Organize your information on the problem you are having with your taxes, so your advocate will be able to understand it. This should include what steps you have taken to contact the IRS, which offices you contacted, and how you have already tried to resolve your problem. You can also fill out IRS Form 2848, Power of Attorney and Declaration of Representative, or Form 8821, Tax Information Authorization and send those to your advocate. These authorize another person to discuss your tax issue or to receive information about your tax issue.

Sunday, December 22, 2019

Why Medical Marijuana Should Be Legalized - 1245 Words

Why Medical Marijuana should be legalized all over all the United States. In today’s society, debates regarding legalizing Medical Marijuana occur frequently. The discussions arise in almost every state. Both sides bring solid arguments; however, opponents of the approval are facing the fact, which is very hard to ignore. Medical Marijuana has proven to cure people with life-threatening diseases much more effectively than official treatments; to have second-to-none side effects; and to be a cheaper alternative to traditional medications, therefore it should be legalized in all parts of the United States. Interestingly, marijuana introduced itself first time for the agricultural purposes about 8,000BC, on a territory of modern Taiwan. From that point people can view a long timeline of using this ancient plant. â€Å"1606-1632 French and British cultivate Cannabis for hemp [grains] at their colonies in Port Royal (1606), Virginia (1611), and Plymouth (1632)† (The 10,000-y ear World History of Hemp and Cannabis.). Consequently, for many centuries and generations a question had never been raised regarding the possibility for the termination of planting and using cannabis (which was a marijuana plant) for any reason. Thus, from Asia to the Middle East, Russia, Europe, and then to America, that plant continued to march as an agricultural product, fabrics, rope and paper material, and, of course, medicine. Around 2,737 BCE for the first recorded time Emperor Shen Neng ofShow MoreRelatedLegalization of medical marijuana at the federal law Essay1653 Words   |  7 Pagesï » ¿ Why should marijuana be legalized? Marijuana can be argued for different reasons. In my case I will be arguing the medical purposes for legalizing marijuana. Marijuana has positive features, and how people prefer using marijuana. Marijuana helps individuals get through a variety of things that they suffer. Marijuana provides relief from pain, rather than other medications out there. Many individuals prefer marijuana over anything else to relax. An argument on why people using marijuana spendRead MoreThe Legalization of Marijuana Essay1083 Words   |  5 Pagesbeen debating among themselves whether or not marijuana should be legalized in America. Marijuana is a drug that can be smoked or eaten. It is grown from the ground and gives the user a sense of a hallucinogenic high. It goes by many names such as Mary Jane, kush, grass, weed, pot, green, cannabis, hemp, or chronic. Some say that marijuana is not as bad as alcohol. Some say that marijuana is safe. Some hippies say that marijuana is natural and should be spread throughout the world. It is debatedRead MoreLegalization Of Marijuan It Is A Criminal1470 Words   |  6 Pagesweeks ago, CNN the world s most recognized news station. They were showing a story about how medical marijuana helped a three years old girl, who was suffering from a several epilepsy. From the story, this three year old girl could have a hundreds of seizures within a day. However, one day his father, who was a retired military, he made a research and found a good testimonies about how a medical marijuana helped these men, children, and women with the same condition as his daughter. Therefore, heRead MoreShould Marijuana Be Legalized?1456 Words   |  6 Pagesuse of marijuana is illegal in over half of the United States, but it is still the third most popular recreational drug in the United States. The debate for this drug to be legal has been going on for many years; some states have legalized the drug for medical use, and some for recreational use as well. Other states seem to disagree; they are not in favor of making the drug legal for medical use or recreational use. It has been proven that marijuana has a positive impact on society. Marijuana shouldRead MoreThe Battle Of Legalizing Marijuana1289 Words   |  6 Pages1st Hour 4/20/17 The Battle to Legalize Marijuana in the United States The United States is splitting up into two sides with the date of 4/20 coming closer with one wanting the legalization of the plant substance and the other opposing it. According to the United Nations, 158.8 million people around the world use marijuana—more than 3.8% of the planet’s population. Marijuana was legalized on the 20th of April in Colorado in 2014. It has been legalized in various other states such as: Alaska, CaliforniaRead MoreShould Marijuana Be Legalized? Essay1030 Words   |  5 PagesMarijuana should not be legalized There are many reasons why marijuana should not be legalized. There are also reasons why marijuana should be legalized. However, the cons for legalizing marijuana outweigh the pros, which lead to why marijuana should not be legalized. The topic of marijuana is extremely important in our society and one worth investigating. It was a blast finding information that I didn’t know about this topic. In this essay, I will break down facts, statistics, and data aboutRead MoreArgumentative Essay On Medical Marijuana1167 Words   |  5 PagesWhen people hear the word marijuana, they often think of a gateway drug. Marijuana has been one of the top misunderstood â€Å"drug† there have been and will probably remain on being a misunderstood â€Å"drug†. Should marijuana be legalized? This has been a controversial question for a long time now. Marijuana should be legalized. Not only is marijuana beneficial to many people but it can even have an impact in our future. Mari juana should be legalized because it can help bring more money to the country,Read MoreShould Marijuana Be Legalized? Essay1401 Words   |  6 Pagesor not marijuana should be legalized. There are numerous reasons for and against legalizing marijuana, some say that the government can tax it, some say that it helps with certain medical conditions. People also say that it is not a gateway drug and does not lead to drug abuse. Then there is the question of should we legalize it now even though there is no way to test the levels in your blood at a routine police stop. There are some really good points as to why marijuana should be legalized and someRead MoreShould Marijuana Be Legalized?997 Words   |  4 PagesLegalize It: The Benefits of Legalizing Marijuana Should marijuana be legalized? Many Americans have been asked this question or have heard some type of news about the issue. Marijuana is commonly known as cannabis which refers to the dried up hemp plant cannabis sativa, even though marijuana is a plant and has no chemical additives it has been a tropic of controversy for many years but nowadays it is in the spotlight more than ever. For centuries, marijuana has been used by people throughout theRead MoreEssay on Legalizing Medical Marijuana1254 Words   |  6 PagesShould medical marijuana be legal across the United States? Imagine a world where individuals who have chronic pain did not have to suffer anymore. Envision a cure for cancer, a disease many Americans are killed by daily. Picture people with severe, violent mood disorders being treated. Most people think the answers to these problems are simple and could be solved by over medicating patients. Today, there are twenty states in America who have legalized medical mariju ana for specific health and medical

Saturday, December 14, 2019

Movies in american culture Free Essays

â€Å"Sweet Home Alabama† is a movie about Melanie Smooter played by Reese Witherspoon who is engaged to Andrew Hennings played by Patrick Dempsey and was out to go back to her hometown to divorce with her husband Jake Perry played by Josh Lucas. Melanie is a fashion designer who is with Patrick, a son of the mayor in New York. When Patrick asked Melanie to marry her, Melanie decided to go back to her hometown in Alabama to divorce with her husband Jake. We will write a custom essay sample on Movies in american culture or any similar topic only for you Order Now Jake didn’t give her what she wants and so she was trap for a wile in the town so as to insist Jake to finally sign the paper of divorce. The story started on a beach with two kids, a boy and a girl. That was Melanie and Jake running on the beach while it’s raining. Jake tells Melanie that he wanted to marry her and Melanie asked why. From that flashback scene comes the present time with Melanie being engaged with her boyfriend and about to face her past with Jake.   It wasn’t easy for Melanie to convince Jake to sign the divorce paper. During her stay in Alabama, she had the chance to visit her family. Melanie soon realizes that a part of her was still on that place. And even if she tries to go on with her new life, there is unfinished business that she needs to settle. Going back to her hometown seems to be an awkward situation for Melanie, especially when she joins her high school friends and reminisced about their old days. Those scenes will provide the viewers a wide understanding of the movie and how the sequence relates to another one. There were less flashbacks but the film provides scenes that will give better understanding to the past where it is important to show how things  happened after Melanie left Jake in Alabama and went to New York. As the film progresses, it clearly showed how a scene is related to another and its viewers will get to understand and appreciate the film more so. The film relates to us a story of a girl who found her new life outside her old hometown and forgets that she is still in that hometown whether she likes it or not. Melanie thinks she got everything she wished for but she didn’t realized that what he left in that hometown will give her more than what she needs in life. Jake on the other hand still loves Melanie and is man enough to accept that Melanie wanted to call everything quits. Jake strived hard to make a good living and Melanie didn’t realize that. A true love story that is romantic on its own, comedy and light.   â€Å"Sweet Home Alabama† is a film that will teach us to appreciate what we had and to learn that it wont hurt us to look back on out past once in a while. Personally, I liked the movie because of its simple and natural attack to its viewers. It will make you relate yourself to the characters of the film and will make you think of a possible situation in your own life. The film thought me that no matter how decided we are on one thing that we thought could make us happy, there is a thing that lies around us that will make us realized how important it is to our life. Regardless of the fact that Melanie has already found her new life and love, she didn’t realize that she left something more valuable and important than any other things in her life and that is Jake. The film also showed us that there are mistakes that could be done right and that no matter how painful your past is, you will never erase the fact that it will always be a part  of whom you are and what you have become. Nonetheless, the film provides us the understanding of how life gives us challenges that we can surpass. That sometimes even if we get out of the life we have and create a new one with others, we will still feel the need to go back to our old life and make it right. The film is beautifully made that is why I recommend this movie to be watched by other people. It showed the very meaning of love and it addresses to its viewer how love is sweeter the second time around. The film should be watched by young adults and as well as by the not so young and old people who is fond of romantic and comedy film. The characters of the film will surely make an impact to the life of its viewer and it will teach a good lesson in life. Indeed, the film gives us the chance to see a good story comes with a good cast of actors with remarkable acting skills. â€Å"Sweet Home Alabama† is a movie that I will not get tired of watching over and over again. It is a movie that will make you smile in the beginning from end. It is a movie with a taste of love, life and second chances put into one masterpiece that will satisfy its viewer to the end. Definitely, â€Å"Sweet Home Alabama† is a great movie to watch with your friends and/or special someone. Keep in mind to just enjoy watching the movie and try to create a story in your mind same as the movie for you to be able to relate your self more to the movie. But the movie is very easy to understand, you just need to take a good look of it and listen to the lines very well. Nevertheless, it is a movie that will share a wonderful life of success, share of pain and a happy ending that will make it even better for you to watch it again. References Sweet Home Alabama (2002). The Internet Movie Database. Retrieved November 26, 2007, from http://www.imdb.com. Sweet Home Alabama Facts.   Movies.Com. Retrieved November 26, 2007, from http://movies.go.com How to cite Movies in american culture, Essay examples

Friday, December 6, 2019

Friendship and Loyalty Essay free essay sample

How does Of Mice and Men by John Steinbeck, address the themes of fried ship and loyalty? Use specific examples from the text to support your thoughts. In the novel Of Mice and Men, the author, John Steinbeck, show us the importance of values like loyalty and friendship. As the story develops around the tow men characters, George and Lennie, they show us how friendship and loyalty comes before money and dreams. The author uses different scenarios to show us the friendship that George and Lennie have. For example, the way in which they forget about their problems. After they run out of the city being followed by the authorities because of the incident Lennie has with a woman at the store for touching her soft red dress, George and Lennie sit in the middle of the forest and they star dreaming about their future farm. Both of them help each other forget their conflictive past by dreaming of having a their own farm. We will write a custom essay sample on Friendship and Loyalty Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The connection that George and Lennie have helps them forget their troubles and makes their friendship stronger. Friendship is a key factor on this novel, especially between George and Lennie, since it is what holds them together. John Steinbeck uses the loyalty between this to characters to show us its importance on life. The author takes advantage of the lack of intelligence of Lennie to show us how loyal George is to Lennie. For example, after Lennie gets accused for molesting the woman by touching her soft red dress, George could abandon him. But instead, he runs with Lennie and helps him outrun the police that follow them. This shows us how loyalty is a key factor on friendships, as it is for George and Lennie. George and Lennie help each other throughout the novel, George with his intelligence and Lennie with his strength, showing each other their loyalty and strong friendship. These two virtues help them overpass the difficult situations they encountered together.

Friday, November 29, 2019

The Joy Luck Club Quotes

'The Joy Luck Club' Quotes Amy Tan is best-known for The Joy Luck Club, a collection of vignettes  meant to show how our lives are shaped by the stories we tell. Set in China and the United States, the stories cross the generational divideas mothers and daughters attempt to come to terms with family history, relationships, and that connections between family and nations that are so hard to forge. Here are a few quotes from The Joy Luck Club. Over the years, she told me the same story, except for the ending, which grew darker, casting long shadows into her life, and eventually into mine.- Amy Tan, The Joy Luck Club, Ch. 1Your father is not my first husband. You are not those babies.- Amy Tan, The Joy Luck Club, Ch. 1Even though I was young, I could see the pain of the flesh and the worth of the pain.- Amy Tan, The Joy Luck Club, Ch. 2I was no longer scared. I could see what was inside me.- Amy Tan, The Joy Luck Club, Ch. 3After the gold was removed from my body I felt lighter, more free. They say this is what happens if you lack metal. You begin to think as an independent person.- Amy Tan, The Joy Luck Club, Ch. 3For woman is yin, the darkness within, where untempered passions lie. And man is yang, bright truth lighting our minds.- Amy Tan, The Joy Luck Club, Ch. 4Why do you have to use me to show off? If you want to show off, then why dont you learn to play chess.- Amy Tan, The Joy Luck Club, Ch. 5This house was built to o steep, and a bad wind from the top blows all your strength back down the hill. So you can never get ahead. You are always rolling backward.- Amy Tan, The Joy Luck Club, Ch. 6 I discovered that maybe it was fate all along, that faith was just an illusion that somehow youre in control.- Amy Tan, The Joy Luck Club, Ch. 7My mother had a look on her face that Ill never forget. It was one of complete despair and horror, for losing Bing, for being so foolish as to think she could use faith to change fate.- Amy Tan, The Joy Luck Club, Ch. 7I had new thoughts, willful thoughts, or rather thoughts filled with lots of wonts. I wont let her change me, I promised myself. I wont be what Im not.- Amy Tan, The Joy Luck Club, Ch. 8I was determined to put a stop to her foolish pride.- Amy Tan, The Joy Luck Club, Ch. 8Only two kind of daughters. Those who are obedient and those who follow their own mind! Only one kind of daughter can live in this house. Obedient daughter!- Amy Tan, The Joy Luck Club, Ch. 8I began to look at all events and all things as relevant, an opportunity to take or avoid.- Amy Tan, The Joy Luck Club, Ch. 9And I remember wondering why it was that eatin g something good could make me feel so terrible, while vomiting something terrible could make me feel so good.- Amy Tan, The Joy Luck Club, Ch. 9 Now that Im angry at Harold, its hard to remember what was so remarkable about him.- Amy Tan, The Joy Luck Club, Ch. 9You are busy. You want to live like mess what can I say?- Amy Tan, The Joy Luck Club, Ch. 10I saw what I had been fighting for: it was for me, a scared child.- Amy Tan, The Joy Luck Club, Ch. 10And below the heimongmong, all along the ground, were weeds already spilling out over the edges, running wild in every direction.- Amy Tan, The Joy Luck Club, Ch. 11True, cannot teach style. June not sophisticate like you. Must be born this way.- Amy Tan, The Joy Luck Club, Ch. 12I felt tired and foolish, as if I had been running to escape someone chasing me, only to look behind and discover there was no one there.- Amy Tan, The Joy Luck Club, Ch. 12Then you must teach my daughter this same lesson. How to lose your innocence but not your hope. How to laugh forever.- Amy Tan, The Joy Luck ClubIn my mothers case, this would be the first day of the lunar new year. And because it i s the new year, all debts must be paid, or disaster and misfortune will follow.- Amy Tan, The Joy Luck Club, Ch. 13 I have always known a thing before it happens.- Amy Tan, The Joy Luck Club, Ch. 14It is because I had so much joy that I came to have so much hate.- Amy Tan, The Joy Luck Club, Ch. 14I wanted my children to have the best combination: American circumstances and Chinese character. How could I know these things do not mix?- Amy Tan, The Joy Luck Club, Ch. 15Why are you attracted only to Chinese nonsense?- Amy Tan, The Joy Luck Club, Ch. 15Look at this face. Do you see my foolish hope?- Amy Tan, The Joy Luck Club, Ch. 16And now I also see what part of me is Chinese. It is so obvious. It is my family. It is in our blood.- Amy Tan, The Joy Luck Club, Ch. 16

Monday, November 25, 2019

Michelangelo Defend my dead painting now, Giovanni, and my honor not being in a good place nor I a painter.

Michelangelo Defend my dead painting now, Giovanni, and my honor not being in a good place nor I a painter. All his life Michelangelo professed to think of himself as a sculptor rather than a painter. In fact he was not a painter in the sense of such great artist as the Dutch and Flemish painters of the seventeenth century. Michelangelo used to say that sculpture was the lantern of panting, and the difference was like the sun and moon. Michelangelo believed sculpture required more judgment and precision, it was harder work. Even in his old age he disliked the manual arts and a distaste for painting. He signed all of his work Michelangelo the sculptor.Yet, of all Michelangelo's more ambitious projects only those in painting were completed by his own hand, while his many sculptural designs ether survive in bad condition or were never even started. And, despite his disregard for the fundamental of painting, he was one of the greatest painters who ever lived. In content and form, in piercing intensity of feeling and beauty of mass and line.A Ignudo, Sistine ChapelMichelangelo was a character o f conflict. He broke away from his family to seclude himself and focus on his art. He lived for years in extreme privation in order to devote almost the entire income from stone-carving to the re-establishment of the family fortune and honor. He loved his father and brothers and poured out earnings for there well being, but berated them unjustly. He was a republican and challenged public officials. But when the chips were down he fled or hid, and in political danger recommended the strictest concealment of political opinion. He professed undying love for Tommaso Cavalieri, yet entertained other emotional interests. He was always a strict Christian, devoted to God and the Church and scornful of false priests.There is, undeniably a certain grandiosity about Michelangelo, illustrative yet tragic. Michelangelo signed many contracts-...

Thursday, November 21, 2019

DESTINATION CASE STUDY on Pittsburgh, PA Example | Topics and Well Written Essays - 2500 words

DESTINATION on Pittsburgh, PA - Case Study Example The newspapers found here are the Pittsburgh Post-Gazette and Pittsburgh Tribune Review, which are the two major. It also has 32 radio stations one can tune into and is covered by 5 major television stations. Being on the south Western side of Pennsylvania, this location has 29 colleges and universities. Sporting events are some of the best and always celebrated in this location and thus this city has four major sports teams, Penguins, Steelers, Riverhounds, and Pirates. The Pittsburgh International Airport is cheered as the top five US airports as ranked by Conde Nast Traveler. On average, over 3.9 million people do visit Pittsburgh annually for both business and leisure. It has also been ranked among the top five most livable cities in the editions of Places Rated Almanac. Records show that modern inhabitants of Pittsburgh, PA were many groups of Iroquois and these were later joined by Britons and French traders. Fur traders came to this place in 1700 and this was followed by the building of a post by French soldiers in 1749 since they wanted to secure a route through the waterway from Canada to New Orleans. At some point, Major George Washington travelled to the city as an emissary to give warning to French people to leave and that the British carry out a construction of a fort at the Forks of Ohio where he declared that the site was strategically situated. The French built Fort Duquesne and the British built Fort Prince George, which were both later destroyed. This was later followed by the resurgence of the Britons who later took control of the land in the year 1758, when the French left their fort after the treaty to do so was signed ending the French and Indian War. A state of the art fort was build, Fort Pitt, which was named after the Secretary of State of England, William Pitt. After these events, a small village of Pittsborough started growing around Fort Pitt in 1861 and this was followed by change of name to Pittsburgh. Riverboat building

Wednesday, November 20, 2019

Surveillant assemblages Essay Example | Topics and Well Written Essays - 2500 words

Surveillant assemblages - Essay Example Nowadays in the streets of London, the general public is not too much worried about the effects of CCTV monitoring. Erosion of privacy for the average citizen is not a reality. But for those who widely look towards the social benefits of surveillance, the notion that people are becoming inured to the gaze of the camera in a worrisome matter. Another interesting development in this area is that the authorities have started to equip cameras with loud speakers. This allows human monitors to caution people caught littering or brawling on the street. These types of cameras cannot be ignored like the ordinary cameras but there are critics who say that theses cameras cross the line from prevention of crime into public bullying. According to experts the next generation cameras that are used for surveillance in the streets of London will be equipped wit computer software that can judge suspicious behavior that can lead towards a crime.The London police have started to use this technology very effectively. This same technology is also pursued by the London traffic authorities to track and charge vehicles that enter the congestion zone The city of London has spent nearly 200 million pounds for the installation of CCTV,s in each and every part of the city. The proportion of crimes committed in the city is going up and not down. Cases of solving crimes are vastly going down. Ironically some places where there are more cameras installed have a record of worse crime solving rates. There are now more than 10000 cameras.

Monday, November 18, 2019

Doing Business in Spain Assignment Example | Topics and Well Written Essays - 2250 words

Doing Business in Spain - Assignment Example In this respect, a new business venture with the assistance of the marketing analysis is able to conduct operations in accordance with business opportunities (Katz, â€Å"Negotiating International Business – Spain†). Spain is a member of the ‘European Commission Community’ and the membership of European Union (EU) facilitated the country to conduct barrier-free trade operations. In this context, the country is able to perform business operations with better growth opportunities. Moreover, with the advent of globalization, the country has been able to perform sustainably with better transparency as well as efficiency (Katz, â€Å"Negotiating International Business – Spain†). The assignment intends to highlight an overview of Spain with regard to culture, education, labor market and economy. Additionally, an analysis is conducted with the aim of obtaining adequate information in relation to the business environments in the Spain on the basis of business culture, investment climate, major industries, legal aspects i.e. labor laws and other laws, business opportunities, process of starting a business in Spain. The analysis further helps to understand the significant areas about business opportunities. Spain is a member state of European Union and the country is officially recognized as Kingdom of Spain (Compare Infobase Ltd., â€Å"Spain Map†). Spanish culture is widely known for its Flamenco dance and music, beaches, bullfights and sunshine. Additionally, the people believes in developing relationship as well as respect (Don Quijote Salamanca S.L., â€Å"Spanish Culture†). Around 12% of the overall populations of Spain are foreigners of which around 47% belongs to European origin and rest is non-European. According to the article published by EURES, 60% of the overall populations of the country are identified as active workers. Spain has the fourth largest economy in the Eurozone in terms of business operations. Additionally, in terms of nominal

Saturday, November 16, 2019

Things Fall Apart Okonkwos Tragic Flaw English Literature Essay

Things Fall Apart Okonkwos Tragic Flaw English Literature Essay Things Fall Apart is a tragic story about a man who comes into conflict against himself to prove himself worthy of his tribe. A tragic hero is the main character in a tragedy that normally makes a mistake and ends up defeated. The four main criteria for a story to have a tragic hero would be that the main character has a flaw but has some goodness, he is the protagonist of the story, he is noble or exhibits wisdom, and he suffers a reversal of fortune in the end because of his tragic flaw. A tragic flaw of a character is the flaw of the main character that will eventually bring him down. The main character, Okonkwo, meets each of the four criteria to be a tragic hero. His flaw would be that he is violent but he does have some good. He cares for his family; he wants his son Nwoye, to be tough and hardworking like him. Moreover, he wanted his daughter, Ezinma, to be safe. He is a protagonist of the story because he is the main character, he is a hero, and in addition, he is tough. Okon kwo also exhibits wisdom because he is a leader. He is a great warrior and everyone looks up to him to keep them safe. In the end, Okonkwos flaw of violence and overconfidence got out of control. He became too violent when the church took over. The people of his tribe turned to the church instead of following him so he decided to take action and kill a messenger. The commissioner of the church came after him but he had already hanged himself. Therefore, Okonkwo, meeting every rule, is a tragic hero (Wikipedia.org). Okonkwo is an impatient, violent person. When things do not go the way he wants them to go, he cannot just talk it out with someone, he turned to violence whenever he was angry and could not get his words out quickly enough, and he would use his fists. He had no patience with unsuccessful men (Achebe 8). He is arrogant and attributes excessive pride; he feels that everyone should listen to him and that he rules his whole clan and even his family. He also beat his wife during the Week of Peace, when she returned he beat her heavily. In his anger he had forgotten that it was the Week of Peace (Achebe 31). Okonkwo also had some goodness in him. Ezinma became very ill and shivered in the night, Okonkwo makes a medicine for her and she gets better. He cares for his family even though he does not want to show it. He hopes for his son to grow tough and strong and not end up like his lazy father. Ikemefuna was a boy from Mbaino who was sent to Umuofia because his father had killed a woman fr om Umuofia. He was to stay with Okonkwo for three years then was to be killed. Okonkwo treated him like he was his own son, they respected each other and Ikemefuna was a hard worker. Okonkwo liked this about him; he was not like his father or his own son Nwoye. The second main rule to be a tragic character would be that he is the protagonist of the story. A protagonist is the main character in a literary work who is a champion of a cause or course of action. Okonkwo is the protagonist of the story because he is the main character and he is the hero of the story. In the first chapter of Things Fall Apart, Chinua Achebe describes Okonkwo as a great and fierce warrior. He was a great, famous wrestler and his fame had grown a lot over the years. There was another great, undefeated wrestler called Amalinze the Cat that Okonkwo threw in a fight, which was one of the fiercest since the founder of their town (Achebe 7). Okonkwo was a tough, young man and was afraid to show any weakness. Okonkwo drew his machete and cut him down. He was afraid of being caught weak (Achebe 59). Okonkwo killed Ikemefuna before the other man could because he was taking too long and he wanted his people to think he was fearless for being the first to kill him. The tragic hero of a story must exhibit wisdom or be noble at birth. Unoka, Okonkwos father, was lazy and improvident and was quite incapable of thinking about tomorrow (Achebe 8). He resented his fathers failure and weakness; resented means that Okonkwo was angry and embarrassed of his fathers laziness. Ever since he was young, he wanted to be the opposite of his father. Okonkwo was ruled by one passion- to hate everything that his father Unoka had loved (Achebe 17). Okonkwo is a great leader of his tribe. Many people looked up to him because he is so intimidating to others. While exiled into his motherland, the church and their religion began to take control over all of the tribes. Okonkwos own son, Nwoye, turned to the church. He became fascinated with the poetry. Okonkwo declared a war against them but most of the people in his clan turned to the church. He finally leads the rest of his clan to go burn down the church. This example shows he is a great leader and sticks to his own beliefs, therefore he is a tragic hero (Dictionary.com). The last rule of a tragic hero is that the main character suffers a reversal of fortune because of their flaw. Okonkwo, with his flaw of anger and violence, got out of control one day; he decided to take control, with or without his clan, and kill one of the three church messengers. The villagers, all in shocked and speechless let the other two messengers go. The district commissioner goes to Okonkwos obi so he can take him to jail, but Okonkwo had already hanged himself because he wanted everyone to see how dedicated he was to his clan and know how much the church had separated them all. This flaw of overconfidence of getting his clan back to the way it was reversed his fortune and now he cannot do anything more to help them. In conclusion, a tragic hero would be one who involves the notion that such a hero would make an error in their actions that leads to his or her downfall. This tragic hero must be a character with flaws but with some goodness, which brings them down in the end. They are typically hubris, which is ones own self-confidence and excessive pride. They are the protagonist of the story and they are noble at birth. The final rule for being a tragic hero suffers a reversal of fortune because of their tragic flaw (Wikipedia.com).

Wednesday, November 13, 2019

Great Conversations :: essays papers

Great Conversations In Robert M. Hutchins essay, †Preface to The Great Conversation† he discusses how he believes Great Books are the finest creations. According to Hutchins, Great Books are the books written in the Western civilization. Robert Hutchins believes reading these books will help everyone morally, intellectually and spiritually. In the fifth paragraph Hutchins state, â€Å"the rising generation has been deprives of its birthright: adults have come to lead lives comparatively rich in material comforts and very poor in moral, intellectual, and spiritual tone.† Hutchins believes this because this generation isn’t reading the Great books, to such on the materialistic thing in life. I disagree with Hutchins. I don’t’ believe everyone should read Great books. I disagree, everyone opinion of a great book is different. I disagree with Hutchins belief, who is he to define Great books? I don’t think reading the books he describes in his essay will help our generation do better or worse. I think it’s up to our generation to define Great books. Our generation s is diverse. Everyone learning style and taste is different. However I do belief education is the key to our success, but the reading the books he describes in his essay will not do the trick. Our generation and society isn’t lacking because we aren’t reading these so-called Great books, it’s lacking for varies individual reasons. Knowledge is gained through several daily activities. Reading these Great books is essential. I would consider the works of Terry McMillan, Alex Walker and Maya Angelou to be Great books. These authors talk about issues that affect me, my peers, and my community in today’s society. Reading the books Hutchins described help them overcome trials in their day.

Monday, November 11, 2019

How effective is Peter Brook’s film version of Lord of the Flies?

â€Å"My devil had been long caged, he came out roaring. † This quotation, originating from Stevenson's novel Dr Jekyll and Mr Hyde, beautifully portrays the point that is focused on by Golding's novel Lord of the Flies. The slow regression from being ‘civilised' schoolboys to truculent savages is compacted into an allegorical story that includes many symbolic objects and stages, which could all be interpreted and presented differently. Peter Brook's film enlightened me of a whole new way of interpreting the novel. All films include certain aspects, such as, casting, location and music. Brook has used these basic building blocks to develop an innovative analysis of Golding's novel. Although Brook had added and taken out certain occurrences in his film version it still contains the original message of the novel, it is however presented in a different light. The setting of the film is on Puerto Rico, is an island off the coast of the Dominican Republic. This setting included all of the major places talked about in the novel, for instance the mountain, the fort, and the jungle. The location is includes nearly all the features that are mentioned in the novel and in this respect is very orthodox in its interpretation of the novel. The filming took place a short time after the writing of the book and the film was out by 1963. This suggests that the version shown as a film was formed whilst opinions about the book were still mixed and forming. Although Golding leaves us in some doubt to why the boys end up stranded on a desert island Brook tells us straight away that the boys are being evacuated at the beginning of a nuclear war Not all of the film concurs with the book. There are many scenes including the discourse between Simon and the Lord of the Flies, Ralph's conversation with the sailor and the scene where Jack refrains from killing a piglet. These scenes are key points in the book. I think the scene where Jack refrains from killing the piglet is not added so that the audience feel no empathy with Jack. However I think that the conversation between Simon and the Lord of the Flies is not added as it allows the audience to still keep a very tense part of the novel personal. Ralph's rather ironic conversation with the sailor is replaced by sheer emotional stare. I believe this not more effective than the conversation, however, it is almost equally as gripping. There were a few other scenes that were cut, but the three mentioned above were the only crucial points in the film where I could feel that a big part of the story was missing. There were also scenes that were added on like Piggy talking about post offices and Jack seeing a boy get whipped. Both of these new scenes helped to draw a clearer picture of both characters. The casting is an area where I doubt some of Peter Brook's judgement. Although I believe that Hugh Edwards playing Piggy is a perfect match, and that he portrays â€Å"the fat boy† well. However, Tom Chapin is not the ginger boy who's â€Å"ugly without silliness† that I was expecting. James Aubrey also doesn't fill the expectations that I thought were in the novel of Ralph being â€Å"built like a boxer. † Roger Elwin however was perfect for the role of Roger, â€Å"the slight, furtive boy whom no one knew. † Another major fact was that the all of the boys were amateur actors. This brought an idea of innocence in my mind, which the boys lost towards the end of the film but it did make some parts of the film disjointed and in coherent. However, I feel that if the boys were trained actors the emotions felt by the boys would have been more evident and therefore the regression of the boys into savagery would have been more exciting and understandable. This version being filmed in the early sixties is in black and white. It also contains many old pieces of music and terminology. I think this adds to the film as it was the era that Golding was writing in and therefore its probably close to what Golding himself might have been thinking. The contrast between black and white also shows up the stark contrast between good and evil. And in the jungle the black and white imagery enhances the mood even further. But, in the novel Golding refers time and time again to colours, textures and tones this part of the novel could only be captured in a colour version if the film. A modern setting for the film would help it to relate to modern people. If the setting was modern more people would be able to understand and enjoy the film, because some of the original terminology such as, â€Å"sucks to your†¦ † would not be effective with an average audience. When Golding wrote the novel it related fully to the environment it was written in. However now the socio-historic setting has changed and Britain no longer has the threat of the Cold War above it's head, so the threat could possibly be changed to the threat of â€Å"terrorism† or â€Å"tyrants. † Music is used many times in the film. During the introduction we hear the stark difference between the melodious hymns of a school choir and some loud music that draws a picture of bombardment. As I had read the book this symbolised in my mind how the boys who were originally ‘civilised' were going to be corrupted. We hear the choirs chant on Jack's arrival. This seems to bring hope to the boys initially but when Jack arrives the story changes. We hear this same chant from the Jack's ‘tribe' when they are regressing to savagery and ironically when the sailors arrive. This was very effective and made the point that although there was savagery on the island, the savagery in the rest of the world is even greater. The most emotive scene in the film is when Piggy is killed. During this scene Peter Brook brings together all the different factors he has been using throughout the film to reach a climax at this moment. The â€Å"loud derisive cheer,† of the savages was portrayed as World War Two air raid sirens. This was an excellent choice by Peter Brook, as it captured not just the savagery of the boys on the island but also savagery throughout the world as a whole. As the crescendo of the boys gets louder we see the fight between Ralph and Jack portrayed to softly really. There's not enough emotion on James Aubrey's face when he lunges at Jack, however you have to remember this is two twelve year-old children who are fighting and therefore the fight would have been jumbled up. Finally we see Roger, who's not shown fully in the light, using a lever to move a rock. Whilst this is going on we see where Ralph helps Piggy when Piggy shouts, â€Å"Don't leave me. † Then suddenly the audience hears and sees the rock thundering down and the last we here of Piggy is a high-pitched yelp. If Brook had shown Piggy strewn on the ground, I think it would have taken some of the imagination away. I think that Brook has left out some scenes from the film because he wants the audience to use their imagination. All in all I thought that watching this film gave me another way of thinking about the novel. Peter Brook's version of Lord of the Flies was effective up to the point that it gets the audience to use their imagination and also to think carefully about the film. However, in this day and age, where people like to use their imagination as little as possible it cannot be fully appreciated by all. The ending for instance contains an ironic appearance that can be grasped by all. However, the deeper meaning of civilisation being ‘corrupted' needs to the worked out. If a modern equivalent was made many of the scenes that Brook left out would be added in and although the film would be less disjointed it would have lost the great deal of stress on imagination that Brook's version did have. This film presents a version of Lord of the Flies that is highly effective in retaining the message of the original novel and enhancing it.

Friday, November 8, 2019

How To Quit A Job You Just Started

How To Quit A Job You Just Started You did everything right and landed the job. Trouble is, through no fault of your own, it’s just not what you expected it would be. You’re suddenly desperate not to work there anymore, but you’re worried that you’re stuck. You don’t want to anger your new colleagues or boss. You don’t want to risk being blacklisted from future positions at the company. You don’t want to bring your educational institution a bad name. And you definitely don’t want to be seen as a quitter. What if you get to your next job and feel the same way? You can’t just keep bailing after week one! These are all things to think through if you find yourself in an unhappy situation. But do bear in mind that there are other considerations. You won’t be as happy, fulfilled, challenged, or productive at an unfulfilling job. Getting out now, once you can see the unpleasant future spilling out before you, might just save both you and your boss a lot of trouble and mental waste.If you do decide to quit, be absolutely sure before you do. That’s the most important factor in deciding whether to breach decorum and cut your losses before you’ve even gotten situated in a new position. The second most important thing is to exit gracefully.Here’s how:Resign tactfully.Don’t burn any bridges. Do what you can to keep these contacts. And do it in person. This is not the time for letters or emails (though you should have a formal resignation letter ready to go after you meet to discuss with your boss). You owe it to your supervisor to explain why you are bailing- particularly after so much joint effort to get you on board.Be honest and apologetic.Don’t make weak  excuses that you think will make your boss feel empathy for you. Give the real reason, or the closest to it you can get, and still remain tactful. Be genuinely sorry for the inconvenience, and pivot to showing how this is best for the company and y our quitting is actually something of a selfless act. If you’re the wrong fit for this job, it’s your moral duty to speak up and say so before wasting time and resources.Give proper notice.You’ll want to do this with plenty of time for them to find someone else. You should even offer, if at all possible, to stay until they find and train your replacement. This could be great for you if you don’t have an alternative job lined up- use the time to find another one! Remember, you are inconveniencing them, and should behave accordingly.Consider that you might be asked to stay.In most cases, you’ll be given a bunch of reasons to stay. Ask yourself before you speak to your boss whether there are any conditions that, if changed, would make you actually want to stay. Have an answer prepared either way.Think harder next time.Don’t beat yourself up. But do let this be a lesson that you should really consider all angles of a new job before accepting it. Saving yourself the embarrassment and a whole lot of extra uncertainty and work.

Wednesday, November 6, 2019

Descartes theories essays

Descartes theories essays The topic of human philosophy is one filled with arduous arguments about existence and the questioning of why we are here. Rene Descartes Meditations on First Philosophy is no different. The first two meditations deal specifically with these issues, as Descartes examines several examples where these questions can be pondered. The most memorable of these example can be found in Meditation Two, where Descartes describes the piece of wax. The wax changes forms when it melts, and its primary characteristics (color, fragrance, shape, hardness etc...) disappear, but it still remains a piece of wax, just found in a different form. More than anything else, what Descartes strives to do is provoke interesting thoughts in the mind of the reader, maybe not completely changing their opinion on the subject at hand, but at least allowing them to see the issue from a different perspective. In my own prior experience, I have found that the understanding of another mans perspective only enhances ones own thoughts and opinions on an array of philosophical questions. In Meditation Three, Descartes mentions two terms, nature and light of nature. Soon after introducing these two terms, it becomes clear that they mean very different ideas about how one is taught to act by the environment in which they live. The difference between these two terms will be discussed later in this essay. The main point concerning these terms is concerning how decisions are made, and how problems are solved by the mind. In most of the writing, it appears that nature represents the instincts found in people from when they are young. In contrast, it appears that light of nature represents something one must observe to realize its true meaning. These points can be seen most clearly on page 72 of Meditation Three, when Descartes writes, When I say here I have been taught by nature, all I have in mind is that I am driven by a spo...

Monday, November 4, 2019

Law of trusts Case Study Example | Topics and Well Written Essays - 3000 words

Law of trusts - Case Study Example The children being the minors are not entitled to be solidly or liquidly be given any cash it should only be kept for them or invested for their behalf. Therefore Teresa is not entitled to pay them any income except invest or save it for their benefit after meeting their necessary requirements. Teresa is entitled to invest the money for the beneficiaries for as much as she can but not give them hard cash because of their age. In the law of Equity and Trust, any trustee is entitled to make decision on investment of the beneficiaries. Therefore Teresa should not give them cash as it will spoil them. Further dislike of the children by Teresa does not entitle her not to give or provide for them what should be provided. Her personal hatred towards the children should not be driven towards the fund. However if Teresa finds that her dislike to the children is affecting the trust, then she can apply to the court for requiting her post as a trustee and the court shall appoint a trustee to run the fund. Therefore, the two boys claim is justified as long as they do not solicit for the income realized from these investments to be paid to them directly. Teresa as a trustee should not also invest the money for the boys where she has interest. b) Austin's dropping out of school where he was studying Tourism studies at the University of Scunthorpe does not entitle him to be given the money to start his own business by being 200,000 as down payment of 10% on the purchase of the hotel. This is against the law of equity since all the investments done must be for the benefit of the two children. Therefore, Teresa should not give out the money to Austin simply because, he (Austin) is a minor and in any case the money is held in trust for their benefits and not his own benefit. Any investment done or any purchase of the two children him (Austin) and Morris. In reality the age of maturity i.e. 25 years. Then he can be given the said money to start his business as he requires but before that, Teresa should not be swayed or pressed to give any money to Austin as this is against the rule of equality, where all the investment on property or otherwise must be for the benefit of both children and not Austin himself. Therefore Austin mu st not be given the said money as he is a minor and the Trust is not for his own benefit, it is held on the behalf of the two children and strictly for the provision of necessaries like food, accommodation, education and thereafter any amount extra can be invested in other investments for the benefit of them (Austin and mum's). Austin mighty argues that since he has dropped out of University, his part of fees can form part of 200,000 for the purchase of the Hotel, this should not be entertained since no one had forced him out of school. He dropped out of University in his own will. He is free to go back and continue with his studies and his fees will be paid. However, if Austin has entered into agreement with the management of the Hotel to purchase the hotel, Teresa as a trustee can write a letter to the hotel and explain to them why she cannot give Austin the money to pay as part of payment in the purchase of the Hotel. This is because all the money is held

Saturday, November 2, 2019

Terry V.Ohio Assignment Example | Topics and Well Written Essays - 2250 words

Terry V.Ohio - Assignment Example constitution, every individual is entitled to privacy concerning their personal property and other effects. In the contrary, the Exclusionary Rule suppresses evidence in instances where proper protocol was ignored. Furthering that, in absence of a search warrant only emergency situations and plain sight can permit unreasonable search. I will detail my explanation on the application of criminal investigations and the justice system. The most fundamental role of the American justice system with its complicated process and procedures is to peace maintenance through dispute resolution. This is possible in the federal state through application of the law through specific persons or institutions. The state and federal constitution forms the supreme source of the applicable law with reference to the statutes and administrative regulations as other sources. In the constitution, the structure of the government, the definition and limitations of power in the protection of citizens from unlawful acts are outlined. The terry V. Ohio case decided in the United States Supreme Court set precedent on stop and frisk aspect. After this the next proof level was called the probable cause.This is where there is good reason or probability of linking an individual to a committed crime or involvement in a committed crime. Probable cause has seemed to be more significant in criminal cases because this is where individuals are searched and arrested depriving them of their liberty. Nevertheless, in civil cases the suspect’s property can be seized without denying them their liberty freedom. This argues the reason why the law enforcement agent or police officers need to have a probable cause when carrying out a search or undertaking an arrest. No absolute certainty is needed for an officer to make an arrest or search but a probable cause of suspicion. From practical experience the police officer, upon sensing a weapon may search the car suspected to

Thursday, October 31, 2019

Uprisings in Bahrain and Syria Research Paper Example | Topics and Well Written Essays - 3000 words

Uprisings in Bahrain and Syria - Research Paper Example In both the situations, the dynamics were governed by a history of social discrimination, strong internal sectarian divide and involvement of external geopolitical forces. However, it is interesting to note the varying roles played and the different positions taken by these external geopolitical forces in both these events of great significance to the region. The Bahrain uprising, also popularly known as the 14 February Revolution, was aimed at securing greater political, social and economic reforms in Bahrain. The protesters organized themselves using social media platforms like Facebook and Twitter and claimed to have no specific religious or political affiliations. The protests were supposed to be non-violent. The main demands included disbanding of incumbent National Assembly, a new constitution modeling Bahrain as a constitutional monarchy ruled by the Khalifa family and formation of a commission to investigate and revoke the politically motivated naturalization of aliens (Bassiouni, Rodley and Al-Awadhi 75). The protests started of small and grew in strength with major showing on February 14 in different parts of the country. However, in attempts to manage the crowds the law enforcement agencies resorted to aerial shooting in which at least two lives were lost. This resulted in further escalation of tension and protestors occupying the Pearl roundabout in main Manama, the capital city of Bahrain, on February 17. In an attempt to vacate the roundabout the law enforcement caused four more casualties bringing the total to six within the first 72 hours (Bassiouni, Rodley and Al-Awadhi 73). On the same day, a session of foreign secretaries of Gulf Cooperation Council (GCC) expressed its solidarity with the Bahraini regime in view of the emerging crisis. The following days saw increasing protests and more loss of life. On February 18, an exiled Shiite cleric, Shaikh Hadi Al-madrassi, in a

Tuesday, October 29, 2019

Coupon Accounting Abuse Essay Example for Free

Coupon Accounting Abuse Essay The incentive, opportunity, and rationalization to commit fraud have plagued business organizations for many years. There are numerous ways that managers and employees can commit fraud. This makes it a necessity for businesses to have quality internal controls that help prevent fraudulent activity. However, even with the best set of controls businesses are still susceptible of fraud. This paper will concentrate on the case study concerning coupon accounting abuse and will answer questions pertaining to company controls, ways to prevent coupon abuse, parties who may be harmed, and the type of fraud presented in the case. Coupon Accounting Abuse Question 1: Discuss whether the situation described can happen to a company with a good control environment. It is imperative for a company to have good accounting internal controls. A company that has a good control environment will help deter fraud, but these controls can only provide a company with reasonable assurance. In this situation the brand manager is committing the fraud. This would make it very hard even for a company with good controls to detect fraud. In what is known as management override, managers can simply circumvent a company’s internal controls. Question 2: Describe any steps a company could take to prevent such abuse. There are many steps that a company can take to prevent fraud abuse. A company should implement a strong code of ethics policy. Every manager and employee should be trained and very aware of the policy. This will help in maintaining the integrity of the workforce. There should be a strong screening process that includes background checks to help ensure the company is hiring honest employees. There should also be a segregation of duties. In this case the brand manager has complete control over estimating the coupon liability. This estimate should be approved by another manager at the company. The company should inform independent and internal auditors of the significance that coupons can have on the company’s financial statements. A risk management group should be established whose task is to facilitate and co-ordinate the overall risk management process. Depending on the size and nature of the organization, the risk management group may be in the form of a committee who meet from time to time (CIMA, 2009). Question 3: List those parties who might be harmed by this situation. Fraud is often mistakenly considered a victimless crime. However, fraud can have considerable social and psychological effects on individuals, businesses and society (CIMA, 2009). In this situation the brand manager is harming multiple parties. When the manager replaces the 4% estimated redemption rate with 2% he is increasing revenue making the company look more profitable than it really was. This is misleading to managers and shareholders who are reading the financial statements. It could be detrimental to the business if managers think a brand is doing better than it really is. The shareholder will also be impacted in the coming year because of the added liability expenses. The brand manager is putting himself at risk to be harmed because if he is caught his job will be terminated and he will be prosecuted. Question 4: Do you consider this example to be management fraud or employee fraud? I consider this to be management fraud. Management fraud often involves senior or high level management’s intentional misrepresentation of financial statements, theft or improper use of accompany resources. Employee fraud involves a non-senior employee theft or improper use of company resources (Gottlieb, 2011). The fraud that was committed was by the brand manager who developed a myopic view and knew that he would be managing another brand in the next year. This situation is becoming increasingly common in the workplace. In order to combat fraud and white collar crime in businesses, a concerted effort must be exerted by the management of the business, the external auditors, and by all employees of the business. Everyone must realize that fraud is not a victimless crime. The cost of fraud and theft are shared by all through higher costs and lower corporate profits. Through adequate internal controls by management, better working environments for employees, more stringent requirements for external auditors, and codes of ethics for employees, everyone can start to combat frauds and defalcations within corporate America (Farrell, Franco, 1999).

Saturday, October 26, 2019

Five Functions of Management: Advantages and Disadvantages

Five Functions of Management: Advantages and Disadvantages Henri Fayol is widely acknowledged as the earliest pioneer and advocate of the task of management Parker and Ritson, 2005 His management theories were first proposed in the early 1900s. Despite many criticisms, Fayols theories still form the basis of management practices and teachings in the 21st century. Taking some articles for reference, this essay will mainly analyse the advantages and disadvantages of Fayols concept of five functions of management in modern enterprises by some examples. There are about three main parts in this essay beginning with the introduction. And in the main body of this article, based on some academic researches, there are about seven parts discussing the advantages and disadvantages of Fayols concept of five functions of management. A conclusion will be made at last. There is no doubt that Fayol is best known for a three-fold contribution to management theory. Among his contributions, the concept of five functions of management is worth discussing all the time. Fayol identified five key functions of management and these functions of managerial activity are: forecasting and planning, organizing, coordination, command and control. According to Fayol, forecasting involves analyzing the future and drawing a plan of action (Pugh ad Hichson, 2007). And as for organizing, Fayol believed that an organizations structure was important, as it can facilitate the optimum conduct of its business activities (Pugh and Hichson, 2007). According to Pugh and Hichson (2007), in his original writing, Fayol used the term command to illustrate a managers responsibility to lead and direct employees towards the achievement of organizational goals and strategies. About the function of coordination, Fayol made a suggestion that managers should bind together, unify and harm onize all the organizations activities and efforts. In contemporary management practice, this can be explained into that the managers should be responsible for making sure that all the organizational business activities are coordinated to make the employees can unify together within one department or among different departments. The last not the least function of management is control. Fayol recognized the importance of control within an organization and support that it ensures everything occurs in conformity with established rules and expressed command. In the article of Fayol-standing the test of time, McLean (2011) firstly introduced the contents of the five functions of management and stated that in contemporary society, there are some advantages of these functions to development of the enterprises. First, McLean (2011) stated that with the development of globalized knowledge economy, the abilities of forecasting and planning can gain success in the competition. Second, organizing can ask the managers to carry out an appropriate infrastructure, which will optimize the organizations system, resources, procedures, processes and services and enable knowledge to be disseminated to those who need it, when they need it. Third, McLean (2011) also stated that control is one of the most important responsibilities of a manager and under the control of the managers. Under control of the managers, the policies and strategies can be implemented according to plan and within budget, set timescales and allocated resources. Fourth, under the func tion of command, the managers can develop a thorough knowledge of their employees, which can generate a positive psychological contract that engages employees with their jobs and the organization. Whats more, Fayols managerial functions are frequently cited as the inspiration for the contemporary practice of dividing managerial activity (and management textbooks) into the functions of planning, leading, organizing and controlling (Davidson and Griffin, 2000; Lewis, Goodmand and Fandt ,1995). As for the organizing, Fayol believed that an organizations structure was important, as it facilitated the optimum conduct of its business. Whether there are advantages of this concept or not remains an open question, In the article of Fayol-standing the test of time, Miss Jacqueline McLean stated that in contemporary society, organizing can ask the managers to carry out an appropriate infrastructure, which will optimise the organizations system, resources, procedures, processes and services and enable knowledge to be disseminated to those who need it, when they need it. Meanwhile, organizing also can integrate all kinds of resources of the companies, including human resources, financial and material resources. So there are some advantages about the concept. And this concept is also influencing the structure of the companies and most of organizations pay more attention to the building of the organizational structure. The KFCà ¯Ã‚ ¼Ã…’one of the most famous and important fast food chain restaurants, is always paying its attention to the building of the structure all the time. In 2004, with the AIV spreading quickly in Asia, most of the KFC consumers quitted the line of waiting for KFC, never eating chicken. Especially in Vietnam, the most AIV-hit country, KFC business was confronted with a crisis. But KFC then changed its organizational structure, replacing the Fried Chicken with Fried Fish. So, finally it regained a big success. Under the guidance of Fayols concept about the organizing, many organizations know about the importance of the structure and pay attention to building their organizational chart and thus gain success. In fact, the building of the organizational structure should fit the development of the organization. As the saying goes, preparedness ensures success and unpreparedness spells failure. So does the development of one organization. According to Fayol, forecasting involves analysis of the future and drawing up a plan of action. About this Fayols concept, some authors viewed that there are some advantages. In the article of Fayol-standing the test of time, McLean (2011) stated that with the development of globalized knowledge economy, the abilities of forecasting and planning can gain success in the competition. In the article of The foundation of Henri Fayols administrative theory, Mr. Wren, Mr. Bedeeian and Mr. Breeze stated that the most important of the means which one must use to ensure business success was planning. To create a business, the founders need capital manpower and time and should have outlets for the products or service. To forecast these needs and providing for them is the main responsible of the managers. So Fayols concept about planning has its own advantages. And i t also improves the development of the companies in contemporary times. Due to the loss of electronic mail, Morgan Stanley paid out more than billions of dollars. But this event is just one tip of the iceberg of the suffering a great number of cost which is caused by the inappropriate information management. Confronted with this problem, British Airway made plan and forecasting and declared its commercial goal: to automate more and more function and try their best to develop customers self-help service system , such as electronic ticket, and even that customers can printed their tickets in their own home. This strategy made British Airway protocol the development lifeline of the companies designedly. Although there are lots of advantages of Fayols concept of the five functions of management, there are some disadvantages of them. As for the forecasting and planning, if a business made a good planning, it will get a great success. If not, there will be a big failure, just as the saying goes Changes always go beyond plans. As McLean (2011) stated in the article of Fayol-standing the test of time that the globalised knowledge economy and the presence of ubiquitous change and competition make forecasting, planning and strategising key managerial activities, forecasting and planning are at the same time the main cause of an organization failure. HP, a big technological products supplier of the world, is always encouraging its employees to go forward to their goals, which are planned by the organization. According to HP official Website, in 2010à ¯Ã‚ ¼Ã…’in accordance with its plan, HP purchased Palm company with the Web-based Operating System to get itself to a higher level. But as a result, the new product with the WebOS could not compete with ipad and was not popular with the consumers. In 2011, HP declared to cease the research of WebOS. So to purchase Palm with a whole $1.2 Billion is really not a wise choice. Many other organizations in the world are also always following the rules of forecasting and planning concept in Fayols management theory, but only a good plan is far from enough in contemporary competitive context. The other disadvantage comes from the function of command and control in Fayols theory. According to Wren, Bedeian and Breeze (2002), the command made by the higher authority and which, be it direct or through successive levels in the organization, should reach all parts of the organization, and the responses should return in the reverse sense, either directly or through the levels, to the central authority. Thus an organization can operate smoothly. But there are also counterviews, who consider that the excessive command and control will harm personal satisfaction and their self-respect. In the article of Fayols 14 principles of management then and now: a framework for managing todays organizations, Rodrigues stated that if the managers can separate their managerial work from the actual work clearly, they can have energy to focus on the target of the development of their own enterprises and deal with the public relations outside the companies. In the article Henri Fayol as strategie s: a nineteenth century corporate turnaround, Wren stated that due to the hierarchy, the managers can conduct the enterprise toward its objective. The branches of Nokia in China adhere to the principle of the former, the strict command and control. Under this circumstance, the managers cannot handle the managerial work since they have to help employees to deal with lots of trivial problems. After discussion, they changed the operation strategies and set up the system of hierarchical transmission of orders, in which the employees in the lower class should report their work to his/her own managers. Whats more, as McLean (2011) stated, although Fayol had a great contribution to management theory, he has been accused of the romanticism of management and presented an almost unrealizable approach to management theorisation. He gave a clear definition to each of the functions of his management theory and some principles to carry out them, but in concrete circumstances, some of them can not be realized. As Pryor and Taneja (2010) stated that in practically Mintzberg vehemently disagreed when he went on to say that if you observe managers at work you will find what they do is quite different. According to Lamond, Fayol gave us management as we would like it to be and Mintzberg gave us management as it is (Pryor and Taneja, 2010). Therefore, today many managers favour the important role of practice and experience. They think that practice and experience are the only way to get a management qualification. In conclusion, Henri Fayol, as a founding father of what has become known as the administration school of management, made some contributions to the management theories. This essay mainly aimed to discuss some statement about Henri Fayols contributions to management today and criticism of any of his contributions under the topic of Discussion on Advantages and Disadvantages of Fayols Concept of Five Functions of Management in Modern Enterprises and then to learn about the influence of Fayols management theories to the management practices and teachings in the 21st century. It focuses on the advantages and disadvantages of forecasting and planning, the disadvantages of excessive command and control and the impracticability of the theory in the main body by taking some articles for reference. All in all, Fayols theories are valuable and relevant for organizational leaders on the one hand and debatable on the other hand.

Friday, October 25, 2019

The Electric Bass Essay -- Music

The creation of the electric bass, or an electric guitar envisioned double bass, has revolutionized the way music is both written and performed and will continue to be a driving force behind virtually every genre of music. Even though the electric bass* can be seen as a necessary creation in order to match the ever-increasing volume of live music, especially rock, it can also be viewed as a breath of fresh air and new outlook on acoustic instruments. The electric bass has both physically and functionally had an interesting development since its birth, but one thing for certain is that even trailing behind the electric guitar at first, this instrument has stepped away and cemented its place into music. Electric basses share some of the basic physical aspects of their acoustic brethren, the upright double bass, but also have their own defining characteristics that make the electric bass what it is. Generally speaking, an electric bass is composed of three major parts on which it is further subdivided: â€Å"You can divide the bass into three sections: The neck, the body, and the innards. The different parts of the neck and the body are easy to see, while the innards aren’t so obvious† (Pfeiffer, Patrick). Looking to the neck, one can see that there is actually at least four other important parts, those being: the headstock, tuning machines, nut, and fretboard. Their functions, respectively, are: to provide a spot to which the tuning machines can reside; tunes the strings up or down to achieve a particular pitch; keeps the strings held off of the fretboard and spaced evenly; the place in which you fret notes to be played. The body of the bass is where most of the reso nation will come from and the tonewood will dictate the overall char... ...layer and teacher based in Seattle, Washington† who set up the company Audiovox and produced the Model 736 Bass Fiddle around 1936. Its design consisted of â€Å"†¦a roughly guitar-shape walnut body, a single pickup and control knob on a pearloid pickguard, a neck with 16 frets, and a cord emerging from a jack on the upper side of the body† (Bacon 8-9). Tutmarc was the first to get almost everything right in designing an electric bass, but did not meet with good commercial sales. Then, in 1951 Leo Fender would set the standard for electric basses by introducing his Precision Bass to the world. Works Cited Bacon, Tony, and Barry Moorhouse. The Bass Book. New York: Backbeat, 1995. Print. Jeans, Sir James. Science & Music. Cambridge: University Press, 1953. Print. Pfeiffer, Patrick. Bass Guitar for Dummies. Indianapolis, Indiana: Wiley Publishing Inc, 2003. Print.

Wednesday, October 23, 2019

Castles of Norway

Abstract Norway has a rugged terrain and a cold climate. Its most famous castle, named Akershus, is located in Oslo, Norway and was built in medieval times. Its architecture was advanced for that time period, and was extremely important in the protection and defense of Norway. Akershus was also a fortress as well as a castle, which led to better protection. This was also in the time of the Vikings, the much feared defenders of Norway, who were known to be very brutal in war.It was rebuilt, updated, and repurposed several times throughout history, and is now a trademark in Norwegian history and culture, serving as a large tourist hub. There have been many castles over the centuries that people have appointed the best because of their location, defense, architecture, or history; such as the Windsor Castle, Holyrood Palace, Buckingham Palace, and the Chateau de Versailles. However, another, lesser known castle seems to be right on par with these beauties: the Akershus castle in Oslo, No rway.Akershus beats the standards in all of these categories and more, which is most likely the reason it is plainly the most famous castle in Norway. It was created and protected by the Vikings in the medieval ages, and to this day stands tall in strong, just as it did at the turn of the fourteenth century. Location Norway has a very rugged, mountainous terrain, containing some of the highest points in Europe north of the Alpine-Carpathian mountain range with only one-fifth of its total area less than one hundred-fifty meters above sea level (Norway – Topography, n. . ). The main river, the Glama goes through the Southeast and is three hundred-eighty miles long. Much of Norway has been scraped by ice, and there are one thousand, seven-hundred glaciers totaling some three thousand, four-hundred square kilometers. There are many great harbors and almost numberless fjords, along with vast strings of islands stretching all along the coastal areas of Norway. Norway’s clima te is also somewhat harsh, yet seemingly mild when compared to other locations at its latitude. Snow covers the ground at least three months a year.During the summer months, when the sea is cooler than the land, the situation is different; then the west winds cool the coast more than the inland so the warmest summers are in the inland valleys of the southeast. â€Å"Average temperatures vary between negative ten degrees Celsius in January in Spitzbergen and sixteen degrees Celsius in July in Oslo. † Even though there is much snowfall, the warm waters of the Gulf Stream keep the seaports clear of ice, but the inlands are cooler in the winter months because of the mountains blocking out warm winds (Norway, n. . ). In northern Norway, there is continuous sunlight in certain parts of the summer. â€Å"In northernmost Norway, the sun stays above the horizon for about two and one-half months. Southern Norway never has continuous daylight, though it averages nineteen hours of dayli ght a day in midsummer. † The further north you go, the longer this period of twenty-four hour light lasts. The opposite happens in the winter, where the sun hardly ever rises at all. During these times, the Northern Lights, also called an aurora, can be seen in the sky (Norway, n. d. ).Defense Norway had one of the best, most feared, and well known armies in all of the medieval ages: the Vikings. â€Å"The Vikings were greatly feared for their strength and skill in battle†¦Ã¢â‚¬  Their primary choice of weapons consisted of spears, swords, and others alike (Top / Weapons, n. d. ). Viking's swords were double-sided steel and relatively lightweight. They also had large battle axes, used to cut through an opponent's armor. The wealthiest Vikings had coats of mail, which were coats of metal links put together to protect them from arrows and such.While every Viking wore a helmet, they offered little protection. This was meant to protect the rest of the body that a helmet ca n't protect. The Vikings’ helmets were made of either leather or iron. There is a common misconception that they wore double-horned helmets into battle, when really, those were only used for ceremonies. Another misconception is that they often used archery as a method in battle. The Vikings mainly used methods of archery for hunting. They also used them for battle occasionally, but mostly for long-range shooting.However, when applied in fighting, they were very useful in large battles (The Vikings, 2011). The Vikings’ main enemies were the Christian Monasteries, as they were Pagans, not Christians like most people in Britain. â€Å"A Viking robber did not think twice about robbing a Christian church. Christian monasteries in Britain were easy to attack, because the monks in the monasteries had no weapons. † (Why Did Vikings, 2012). â€Å"The unification of Viking settlements along the Norwegian coast was well advanced by the time of St. Olav’s death in 1 030.He is credited with overseeing the population’s conversion to Christianity. A period of civil war ended in the thirteenth century when Norway expanded its control overseas to parts of the British Isles, Iceland, and Greenland. Norwegian territorial power peaked in 1265, and the following year the Isle of Man and the Hebrides were ceded to Scotland. † The Hanseatic League and the Black Death weakened Norway greatly. The royalty died out in 1387, and the union that Denmark, Norway, and Sweden tried forming had also soon fell apart (History, n. . ). Architecture In Norway, one of the main resources is wood, so much of the architecture is based around that. This still reigns true today, all over Norway. There were wooden churches built on wooden posts in the ground in the Middle Ages, known as stave churches. Norway was always a little behind on architectural advances made in the rest of the world, and when they did reach Norway, they made little impact. One of the adva nced that made a larger impact was the Baroque-inspired Barony Rosendal (The Evolution of Norwegian, n. d. ).They had double-handled saw to fell a tree, wedges, crowbars, pickaxes and hammers for stonework, and the anvil, bellows and hammer for smithing; at this time, everything was done by hand, which means they needed a blacksmith, a woodworker, a mason, and a carpenter (Tools for Medieval, 1999-2012). This castle is made only of brick, and is the only one of that nature in Norway. Akershus was built on the ridge of a cliff opposite of the harbor bay, and the highest point of this ridge lays a high tower. The main entrance of the castle is guarded by a draw bridge and a portcullis.The weakest point is on the east side, guarded by a dry moat and a ring wall. This is what makes it better than most castles of that time (Hericher, 1998, p. 69-70). Specifics Akershus was first built in 1299, and has changed multiple times since then. In 1592, it was turned into a fortress, and was then changed into a Renaissance castle in 1637-1648 (Akershus Castle, 2008-2012). It is located at approximately Latitude:  59. 9, Longitude: 10. 7 and was funded mainly under the order of King Hakon V, along with some extra money from the church (Rongen, 2004-2012; Hericher, 1998, p. 0). Today, the Akershus castle is used as a source of tourism. The Armed Forces Museum is now located inside the fortress and displays the military history from medieval times to years following WWII and it's free to visit the museum (â€Å"Akershus Castle – Museums,† 2008-2011). It is used for major events in the Norwegian government as well. It also happens to be the headquarters for the Ministry of Defense. You can go on tours of the full castle, and there are many important items and rooms on display such as the one shown in Figure 1.King Sigurd I, King Haakon V, Queen Eufemia, King Haakon VII, Queen Maud, King Olav V and Crown Princess Martha have all been buried here (â€Å"Royal Mau soleum (burial,† n. d. ). In general, Akershus is the most famous castle in Norway because of its strategical location, its perilous defense, and its outstanding architecture. The Vikings and this fortress held Norway together through the medieval ages, so that Norway is a strong remnant of what a country can be when it is backed by dedication and hard work, much like what was put into Akershus.Today, it has become the celebration and joy of Norway, as they proudly display it to the world, and rightfully so. References Akershus castle [Web brochure]. (2008-2012). Retrieved from Innovation Norway website: http://www. visitnorway. com///? pid=74461 Akershus castle & fortress (Akershus Slott) [Brochure]. (1997 – 2011). Retrieved from CustomWeather, Inc. website: http://www. viator. com/-attractions/Akershus-Castle-and-Fortress-Akershus-Slott/-a2722 Akershus Castle – Museums. (2008-2011). Akershus castle (Akershus festning) [Brochure]. Retrieved from Everycastle, inc . ebsite: http://www. everycastle. com/-Castle. html The evolution of Norwegian architecture [Government article]. (n. d. ). Retrieved 2012, from The Norwegian Museum of Architecture website: http://www. norway. org/utnorway//// Hericher, A. -M. (1998). Norwegian medieval castles: Building on the edge of Europe. In Chateau gaillard (pp. 69-70). Brepols. History. (n. d. ). Background note: Norway [Database]. Retrieved from http://www. state. gov/////. htm Norway [Fact sheet]. (n. d. ). Retrieved from WeatherOnline Ltd. website: http://www. weatheronline. co. uk///. htm Norway –

Tuesday, October 22, 2019

Importance of Brand Awareness a Comparative Study

Importance of Brand Awareness a Comparative Study Introduction The ability of consumers to identify, describe and differentiate a specific brand from its competition is at the center of all branding initiatives carried out by different branding managers as they try to improve their brand awareness levels. This paper shall set out to discuss the importance of brand awareness by conducting a case study that compares two brands in Australia.Advertising We will write a custom case study sample on Importance of Brand Awareness: a Comparative Study specifically for you for only $16.05 $11/page Learn More This shall be done by highlighting the importance of brand awareness, comparing the breadth and depth of brand awareness for the chosen products and analyzing the results from the survey conducted in a bid to measure the level of brand awareness each product has in the Australian market. Importance of brand awareness According to Atiglan et al. (2009), brand awareness refers to the likelihood that consumers withi n a given market know of the existence and availability of a given product. Atiglan et al. (2009) further state that brand awareness is the degree of precision to which consumers link a brand to a specific product. Effective brand awareness is measured from the consumers’ ability to recognize or recall a specific brand. Similarly, Srivastava (2009) argues that branding efforts become futile if the product does not satisfy the needs of the targeted consumers. As such, the author states that brand managers should come up with brands that consumers can identify with in regard to the product’s performance, applicability and imagery. With this in mind, it is always important for brand managers to measure the brand awareness level of their brands in order to reap the learning, consideration and choice advantages. Keller (2008), states that effective brand awareness ensures that the brand is registered in the consumer’s mind. This means that a consumer is able to easil y recognize and recall a brand amidst other competing brands. In addition, brand awareness increases the probability that consumers will consider a specific brand and choose it when faced with options. As such, measuring the brand awareness level of a given brand is important to brand managers because it enables them to market and improve their brands in a manner that guarantees consumer satisfaction and loyalty.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Breadth and Depth of Brand Awareness: Sample Description According to Keller (2008), the depth of brand awareness refers to the ease of recognition and recall and how strong the brand is categorized among competing brands. The breadth of brand awareness deals with the purchase and consumption considerations made by the consumer when choosing a specific brand. In order to measure these dimensions, a case study was conduc ted in a bid to establish the overall consumer satisfaction rating of two prominent quick service restaurants in Australia. McDonald’s restaurants and Subway restaurants were chosen and ten respondents selected to participate in the survey. Eating fast and maintain a healthy life style were the main considerations made by consumers frequenting quick service restaurants. This is according to results posted by respondents to a survey recently conducted in Australia. Age, gender and career choice played a pivotal role in determining the type of food consumers ordered. In regard to brand recognition, most people stated that they knew McDonalds and have had their meals. They attributed this to the fact that McDonalds is prominent, familiar and popular as compared to other brands. However, when asked of their satisfaction rating, most participants recalled that subway restaurants offered the best services in terms of price, quality of service and interactivity. Research method A qu alitative research methodology was selected for this study. The primary method of data collection was a survey. A semi-structured interview was conducted with the selected respondents and the results compiled and analyzed graphically. Table 1: selection criteria of respondents Gender No. of respondents Age of respondent Male 5 18-35 years Female 5 18-35 years This research method was selected due to its flexibility and its ability to give credible and computable results. In addition, it enabled the researcher to observe and interact with the respondents freely without inconveniencing their schedules. Out of the five male respondents, two were aged below 25 years old. Three of the female respondents were below 25 years old.Advertising We will write a custom case study sample on Importance of Brand Awareness: a Comparative Study specifically for you for only $16.05 $11/page Learn More The logic behind this classification is because younger females a re more conscious about their looks as compared to their older counterparts. On the other hand, older males are health conscious and try to live health lives. This criterion was effective since it was designed to evaluate the level of brand awareness of the selected brands in regard to consumer satisfaction. Measures The respondents were required to rate their satisfaction levels from the selected brands based on predefined parameters. The rating method was based on a scale of 1-5 stars, 1 star being the lowest score and 5 stars being the best score. These two restaurants were selected due to their market share and availability across the Australian market. Below is an overall presentation of the results posted from the survey. Research results As mentioned earlier brand salience focuses on the ability of the brand to create a lasting impression on the consumer mind. The results from the survey indicated that while McDonald’s is a renowned brand in Australia, its brand aware ness level is lower in comparison to the levels exhibited by subway restaurants, which are higher. The graph below shows the relationship between the respondents and their responses on the selected measures. Graph 1: respondents and response to brand awareness Measures Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More From the graph it is evident that the brand awareness levels of Subway restaurants are higher than those recorded for McDonald’s restaurants. This can be attributed to the fact that Subway restaurants have marketed their brands more effectively in terms of consumer satisfaction, quality of service and the ability of consumers to identify themselves with Subway’s products. For example, in their website, Subway restaurants offer their consumers a chance to develop a unique recipe for their meals. This is a marketing strategy that ensures that consumers have a sense of ownership to this brand, thereby guaranteeing their loyalty. In addition, subway’s emphasis on fresh and healthy products attracts more consumers. This ensures that their products are recognized, considered and chosen by consumers. On the other hand, McDonald has failed to address the key issues that may make their brand more prominent. By providing less quality products, McDonald’s has given Subway restaurants a competitive edge that remains unmatched in the Australian market. Data analysis Data analysis was categorized according to the drinks, breakfast and meal preference of the respondents as can be seen in appendix 1. In regard to drinks, McDonald’s brands were preferred by most of the respondents. Subway restaurant meals and breakfasts were preferred by all respondents due to the fact that they are healthier options in comparison to those served at McDonald’s restaurants. Below is a table showing a breakdown of brand preferences recorded by respondents Subway Meals Drinks Breakfast Pizza sub with cheese= 3 Chicken classic= 3 Chicken schnitzel= 3 Italian B.M.T= 1 Steak cheese= 1 Chicken parmigiana melt= 1 Turkey and ham= 1 Tuna= 2 Subway Seafood Sensation= 2 Chicken Bacon Ranch melt= 4 Subway Melt= 1 Veggie Delite= 1 Strawberry yogurt = 2 1% low-fat milk= 1 Chocolate milk= 2 Juice box= 2 Water= 7 Egg cheese= 8 Ham, egg and cheese= 6 Shortcut bacon , egg cheese= 5 McDonald’s Meals Drinks Breakfast Double cheeseburger= 3 Big Mac= 2 Cheeseburger= 2 Hamburger= 2 Filet-O-Fish= 1 quarter Pounder= 2 Chicken McNuggets= 1 Water= 7 Coke= 4 orange juice (Goulburn valley)= 1 diet coke= 1 chocolate shake= 2 Coke Zero= 1 frozen Fanta raspberry= 1 Espresso pronto cappuccino= 1 Latte= 2 flat white= 2 black tea= 1 White tea= 4 Sprite= 1 strawberry shake= 1 hotcakes with butter and syrup= 4 English muffin= 1 hash brown= 1 sausage and egg muffin= 1 NYC Benedict bagel= 1 Rosti brekkie wrap=1 The table above shows the number of respondents who could recognize and recall various products from the selected brands. From the results, it is evident that the depth of brand awareness for Subway brand products is higher than that of McDonald’s brand products. Conclusion Brand awareness provides brand managers with an avenue through which they can effectively market their products in a competitive busi ness environment. By ensuring that a brand is easily recognized, recalled and considered, businesses guarantee their survival, all the while increasing consumer loyalty. From this report, it is evident that brand awareness plays a pivotal role in marketing and it should be effectively implemented if success is to be achieved. References Atiglan, E, Akinci, S, Aksoy, S Kaynak, E 2009, Customer-Based Brand Equity for Global Brands: A Multinational Approach’, Journal of Euromarketing, vol. 18, no. 2, pp.115-132. Keller, KL 2008, Strategic brand management – building, measuring and managing brand equity, international edition, 3rd edn, Prentice Hall, New Jersey. Srivastava, RK 2009, Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?, Journal of Strategic Marketing, vol. 17, no. 6, pp. 487-497. Appendix Compiling results for depth of brand awareness Respondent Drinks Meals Breakfast Respondent 1 Coke, water, white tea Double cheeseburger, pizza sub with cheese, chicken classic, chicken schnitzel egg and cheese, shortcut bacon, egg and cheese, hotcakes with butter and syrup Respondent 2 Strawberry yogurt, latte, water Big Mac, cheeseburger, Italian B.M.T, steak cheese egg and cheese, ham, egg and cheese, English muffin Respondent 3 1% low-fat milk, chocolate milk, water, coke Double cheeseburger, chicken classic, chicken parmigiana melt hash brown, ham, egg and cheese, sausage and egg muffin, NYC Benedict bagel Respondent 4 Juice box, flat white, orange juice (Goulburn valley), Water Hamburger, turkey and ham, chicken Bacon Ranch melt, pizza Sub with cheese egg and cheese, ham, egg and cheese, shortcut bacon, egg and cheese, Respondent 5 water, diet coke, chocolate shake, Tuna, Subway Seafood Sensation, Filet-O-Fish shortcut bacon, egg and cheese, hotcakes with butter and syrup Respondent 6 Coke Zero, frozen Fanta raspberry, white tea Hamburger, chicken Bacon Ranch melt, Dou ble cheeseburger, egg and cheese, ham, egg and cheese, shortcut bacon, egg and cheese, Respondent 7 Espresso pronto cappuccino, latte flat white, coke, water, black tea Big Mac, pizza sub with cheese, chicken classic, chicken schnitzel shortcut bacon, egg and cheese, rosti brekkie wrap Respondent 8 White tea, water, sprite, strawberry shake chicken Bacon Ranch melt, subway Melt, quarter Pounder, Chicken McNuggets ham, egg and cheese, hash brown, hotcakes with butter and syrup, Respondent 9 Chocolate shake, white tea, latte (Espresso Pronto) chicken schnitzel, Tuna, Subway Seafood Sensation, egg and cheese, hotcakes with butter and syrup, Respondent 10 Strawberry Yogurt, juice box, chocolate milk Cheeseburger, quarter Pounder, chicken Bacon Ranch melt, Veggie Delite egg and cheese, ham, egg and cheese, shortcut bacon, egg and cheese, hash brown